I’m not op but the post was made in the context of the article. The article which had a title modifying this quote about the Berlin Wall “Mr. Gorbachev, tear down this wall!” to refer to Apple’s CEO.
https://en.m.wikipedia.org/wiki/Tear_down_this_wall!
As far as I can tell, the hyperbole was already present before OP shared the image.
…Or have I misunderstood your point?
I wonder if Epic and Gog would generate a ground-swell of support if they simultaneously announced official support for Heroic. Or even official cross-launcher support though I think Heroic would be a better long term bet.