OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
$1M in the grand scheme of things isn’t that much for an advertising campaign.
Knowing basically nothing about advertising, where does that spending go?