Xbox has been having a hard time selling consoles lately, and it didn't get any better over the 2025 holiday quarter. The company has just reported hardware sales were down 32% year-over-year, after quarter upon quarter upon quarter of hardware declines.
I mean… That’s part of their intentional pivot right? “Everything’s an Xbox”. They’re after subscriptions to their ecosystem. Play from your tv, tablet, phone, computer with no hassle. Not saying it’s the best or right for everyone, but it’s certinly a calculated business decision rather than a side effect of discontent by users.
But losing a market like this is a type of failure that should turn into a case study and that’s really bad. You don’t outcompete yourself by making your competitors always the better option.