Excerpt:
Most major subreddits show a decrease of between 50 and 90 percent in average daily posts and comments, when compared to a year ago. This suggests the problem is way fewer users, not the same number of users browsing less. The huge and universal dropoff also suggests that people left, either because of the changes or the protests, and they aren’t coming back.
There was an appropriate balance of API fees, returning adds in the API calls, and charging subscription fees to remove ads that would have generated maximum profit by milking the ecosystem from multiple places without ever pissing off users bad enough to make them leave. Complain? Oh sure, users would have done that plenty. On reddit. Where it made reddit monet. Reddit instead elected to simply shit the bed.