Federal regulators are poised to ban the impersonation of anyone, aiming to thwart scams in an AI-driven world.

Driving the news: The FTC announced Thursday that it’s proposing to modify a rule that already prevents the impersonation of government and businesses to include the impersonation of individuals.

Between the lines: The FTC’s proposed rule could specifically make it illegal to use AI platforms to foster impersonation, such as “voice cloning” and falsified video.