From the article:
"Moving to the Fediverse
This tension between these communities and their host have, again, fueled more interest in the Fediverse as a decentralized refuge. A social network built on an open protocol can afford some host-agnosticism, and allow communities to persist even if individual hosts fail or start to abuse their power. Unfortunately, discussions of Reddit-like fediverse services Lemmy and Kbin on Reddit were colored by paranoia after the company banned users and subreddits related to these projects (reportedly due to “spam”). While these accounts and subreddits have been reinstated, the potential for censorship around such projects has made a Reddit exodus feel more urgently necessary, as we saw last fall when Twitter cracked down on discussions of its Fediverse-alternative, Mastodon."
To some extent, Reddit does get a slice - in the form of user engagement. User engagement is how they generate ad impressions, even if it’s not from the users on the third party apps.
They COULD have simply put ads into the API, or made it a requirement. They didn’t.
Their entire goal is to maximize “value” before their IPO. Control and number inflation. They don’t care about the long term. Spez wants to cash out, and he doesn’t care what it costs the company.
OH, THIS THIS A BILLION TIMES THIS.
They shot themselves in the foot and are now angry about it.