Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users.
…so we decided to do a massive rebrand because that will give people the full picture?
“Mozilla isn’t your typical tech brand; it’s a trailblazing, activist organization in both its mission and its approach,” said Lisa Smith, global executive creative director at JKR. “The new brand presence captures this uniqueness, reflecting Mozilla’s refreshed strategy to ‘reclaim the internet.’ The modern, digital-first identity system is all about building real brand equity that drives innovation, acquisition and stands out in a crowded market.
Yuck. All this does is send me the message that Mozilla cares way too much about being a trendy brand and has essentially capitulated in the face of the so-called market.
I really hope this ends up working out for them, I hope that I’ll regret being so cynical about this announcement…
I fucking hate the Mozilla Corporation so much. This just highlights once more how fucking out of touch they are. Stop killing Firefox through your misguided antics!
Please tell me that’s not their new logo (talking about the thumbnail)… Atrocious.
Edit: I don’t want to sound like a dick, but this is what graphic designers do? I used to fuck around in Photoshop when I was 22 and make shit that looks better than this:
“Wow did you see the slide where they alternated a photo of a person on a green box, with a black box? And then on the next line, they did the black box first, THEN the photo in a green box. So creative”
“I like when they just put large random numbers on slides”
You would be surprised, C-suite people eat this shit up where I work.
I can’t say I’m surprised… Just confirms that a diploma is just a piece of paper. I know for a fact that I could do this.
And that isn’t in the same sense of seeing a Jackson Pollock painting and thinking “that’s just splattering paint around, I could do that.” Like no, I could 100% do this.
How about you go back to making a decent libre browser, Mozilla. And keep the BS roar down for a bit, thanks.
At least their website’s redesign puts more focus on firefox.
i actually really like this rebrand, i think the logo is a little step back, but this looks like it’ll allow them to have more of an identity
I hate these rebranding wanks companies love to do.
Think of all the money that was wasted on this for no reason at all.
And they just laid off a shitload of people too, didn’t they?
To hire more AI people, of all things.
FFS. We can’t escape it
And all of that for the radical idea of writing “Mozilla” in some font that seems cool at the moment.
I can’t help but feel like this is another bad omen.
I always assume rebrands are attempts to cover up something.
Unless they coincide with an entire board of directors change, it’s bullshit.
Right. It’s just a money wasting wank.
I love reading how companies justify their expensive rebrands.
The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.
Fuck off. This was designed by the intern the night before submission. It’s a fucking ascii dinosaur. The green doesn’t represent nature, it’s giving old monochrome monitor vibes, which doesn’t really scream “futuristic”. I’ve submitted enough bullshit design projects to know one when I see one.
Also, I love how these things always need a lengthy explanation of what all this design vomit is supposed to mean and what it symbolizes, because there’s no way you could tell by, you know, actually looking at it…
You’re saying half-baked monochrome pixel art doesn’t come across as futuristic to you? Crazy!
To me it just reminds me of assets from the Dino game in Chrome. Good going, Mozilla.
To be fair, Mozilla had a dino first.
Yeah, and I very much associate it with Mozilla - the red one anyway. But the pixel art aesthetic brings Chrome connotations these days, and combining it with a dinosaur doesn’t help.
I’m happy to see the mascot get its time in the spotlight though.
This was designed by the intern the night before submission.
YFW you realise this was designed by a well payed marketing and digital design team that make more money in three months than you make in a year, publishes straight to production, regularly bypasses the VPN for work, and still doesn’t know how how to use the Oxford comma!
payed
Complaining about not using the Oxford comma
Mighty fine glass house you’re living in bro
Ha! Jokes on you I’m one of those well paid marketing execs. And I was referring to the nautical term “to pay” which means seal a wooden deck to prevent leaks. And my marketing team can be referred to as being well payed, as in slick as shit.
😅
This is an excellent comeback.
Wtf… mozilla had like the coolest logo among current companies and they just decide to replace with… whatever this is 😶
I agree. It was fire.
They’re waving the white flag 🤦
Which coolest logo? The Dino head or the moz://a?
That second one was clever
For me it was mostly the moz://a
Mozilla isn’t just another tech company
-> proceeds to act like any other tech company
Aw shit, Mozilla is dying and Google is losing Chrome. Google is going to buy Firefox and do what it did to Chrome.
That’s ugly as fuck. I’m a Mozilla fan all the way, but what the fuck guys??
I don’t get why they’ve started behaving do corporate recently
It’s what happens to all companies when professional managers finally take over the entire control of the company. They have no values, no personality, no genuine vision or spirit to speak of.
A person who knows and is passionate about a topic can benefit from learning management when they get to leadership positions. But a professional manager who has never done a single productive or creative activity in their lives is an empty husk of a human being who will add no benefit to an organization. Buzzword rapping is not a valuable skill.
There are a fair bit of Mozilla engineers on Mastodon. They don’t control stuff like rebrands, but at least they show that there are definitely still values in Mozilla. And in the end, they’re the ones who do the work.
can’t say I’m convinced of anything by a logo change…
What don’t you remember how much better Meta and x are?
Great use of donations.
Don’t remember this one on their questionnaire!
“Mozilla isn’t your typical tech brand”
Lisa is not like other girls.
This sucks. Mozilla used to be cool, but now it sucks.
They changed their logo into… a stick figure chicken head.
That’s certainly something they did.
Green on black though. Like a terminal. For hackers! Bet you feel dumb now.
Drat, foiled agian! Damn you Stick Figure Hacker Chicken! Ill get you yet!
