Yeah. It literally stands for “manufacturer suggested retail price”. It’s the price at which they think you should be able to sell a reasonable volume based on the wholesale cost plus markup. But retailers can set their price higher or lower as they see fit.
Yeah. It literally stands for “manufacturer suggested retail price”. It’s the price at which they think you should be able to sell a reasonable volume based on the wholesale cost plus markup. But retailers can set their price higher or lower as they see fit.
Retailers say they can’t offer the card at MSRP, unless AMD subsidize them.
Either the card just cost too much to make, meaning MSRP should be higher, or someone in the supply chain is greedy (everywhere).