The funny thing is, Reddit might have had a chance to become profitable. If spez implemented a reasonable pricing scheme for the API (even charging two or three times what they’d expect to make from a user using the first party app–magnitudes lower than the proposed pricing), and if they made a few other adjustments, it might be profitable. They already had the advantage of not having to pay for moderation, which was huge.

I think the pig is getting away though–he might not even get that first round of bacon.