OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
I live here and know about it. But I suspect I’m deep in the minority down here in deepest Riverside south. Pretty sure my neighbours have zero clues. Anything to make them somewhat aware would be good.
Also RSS, been following it very closely!
… $1,000,000. To inform people that a previously closed line is reopening and extended.
Is someone able to explain how this is a good use of funds? It may well be (and may be couched in trying to address the reputation the O-Train has [which, tbh, is overstated at this point in my opinion]), I just don’t see it though.
$1M in the grand scheme of things isn’t that much for an advertising campaign.
Knowing basically nothing about advertising, where does that spending go?
