OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
… $1,000,000. To inform people that a previously closed line is reopening and extended.
Is someone able to explain how this is a good use of funds? It may well be (and may be couched in trying to address the reputation the O-Train has [which, tbh, is overstated at this point in my opinion]), I just don’t see it though.
$1M in the grand scheme of things isn’t that much for an advertising campaign.
Knowing basically nothing about advertising, where does that spending go?