I feel like it used to be size, color, and clarity meant more expensive. Now I look at a 500$ 4k TV and a 2000$ 4k TV and I don’t know what the difference is. They can both be smart TVs, be the same size, and have a lot of same advertised features, but what are the subtle unspoken mysteries that justify a huge price gap?
Amount of inputs, types of inputs as in HDMI, DP, usb, etc. Refresh rate of screen measured in Hz, 30, 60, 120. Peripherals and connectivity like wifi and smart lighting. Sound output, too.