The boycott of Bud Light was just one factor in a year of industrywide declines.
  • Jo Miran@lemmy.ml
    01·
    6 months ago

    Here is the key sentence in the article.

    …an acceleration in the long-term decline of so-called domestic-premium brands, which include Bud Light and rivals Miller Light and Coors Light…

    So, are people drinking less beer or are they drinking less piss beer? Could it be that people are having two Hazy Imperial IPA’s with 8+ ABV instead of a six pack of Coors Light? I am taking this headline with a grain of salt.

    EDIT: I found my glasses.

      • Pissnpink@feddit.uk
        0·
        6 months ago

        If that’s premium what isn’t premium? Steel reserve? That’s just malt Coors with different marketing. Micky’s? That’s just malt Miller with different marketing. 10 barrel? That bud light wearing 2010’s hipster clothes.

        I think we’re giving these brand too much credit with the word premium.