A 4 pack is $12. I’m just going to get a bottle of whisky instead.
beer shipments
That’s the problem. A lot of people are living in and around cities now. We buy beer at the brewery. Do these figures include 1st party sells? Distributors have always been a necessary evil and many states have laws saying you must go through a distributor for selling elsewhere, but many breweries are just doing taprooms now to not have to deal with that. I’d like to see those stats if they exist.
I do understand that many people are buying seltzers now, myself included.
It also doesn’t help that the craft beer scene turned into a competition to push the most over the top bitter IPAs possible. A lot of the appeal of craft beer went away for me when 3/4 of the taps became unremarkable IPAs. A good IPA is wonderful, but the vast majority of what you run into isn’t that.
It’s only marginally more interesting than when the landscape was dominated by lagers.
At least around me that has improved. Ten years ago it was just a dick-measuring contest about who could make the bitterest beer. Once you hit 90+ IBUs you’re not even pretending to make something good.
Since then, craft breweries here have course corrected. Most of them here are focusing on making a well- balanced IPA as their flagship, then experimenting with sours, stouts and saisons.
I’m sure the weed legalizing has had an impact as well. I have completely stopped drinking in favor of weed. Saves my liver and no hangover.
Saves the brain, too. Not saying weed is exceptional, but alcohol fucks the brain up.
I think beer is gross, personally, so this isn’t a post about me but reading the comments it is interesting to see beer drinkers here decide against it due to cost and wanting other choices. I have news for you guys there are cocktails and other great alcohols that cost as much as your 7 to 10 dollar beer and they taste fucking great.
You say “gross”, now that’s an intriguing choice of vocab…because it’s just a watery liquid, it doesn’t have a texture like snot or slime or similar typically “gross” things. I’m not saying you’re wrong in your dislike of it, the taste, smell, etc. but could you elaborate what you think is “gross” about it?
Beer tastes like carbonated ass with added bread flavouring. That specific enough for ya?
Here is the key sentence in the article.
…an acceleration in the long-term decline of so-called domestic-premium brands, which include Bud Light and rivals Miller Light and Coors Light…
So, are people drinking less beer or are they drinking less piss beer? Could it be that people are having two Hazy Imperial IPA’s with 8+ ABV instead of a six pack of Coors Light? I am taking this headline with a grain of salt.
EDIT: I found my glasses.
Who the hell thinks those three are premium?
If that’s premium what isn’t premium? Steel reserve? That’s just malt Coors with different marketing. Micky’s? That’s just malt Miller with different marketing. 10 barrel? That bud light wearing 2010’s hipster clothes.
I think we’re giving these brand too much credit with the word premium.
Hey, hey, hey! Don’t disrespect Mickey’s.
