The frunk used to be standard, but now it costs hundreds of dollars to add to Ford’s electric SUV.
Is it asshole behaviour? Yes Is it a significant enough cost to actually effect anyone’s decision? Probably no

And they wonder why Canadians are signing up to wait lists for BYDs.
Hold the fob! It’s there a wait list?!
In both cases, reducing the standard features isn’t yielding savings and there’s no value gained. Bummer.
Shocked, i tell you.
it now costs $495 to have a frunk insert installed on the 2026 Mustang Mach-E across its four trims. According to FA, the change was made because Ford’s designers learned owners weren’t taking advantage of the frunk space.
I bet it’ll be a dealer freebie.
I bet it’ll be a dealer freebie.
Hahahahah. That’s funny. No such thing anymore. Dealers will charge you for everything.
You probably won’t be able to find one to buy that doesn’t have it.
Next they’ll charge for doors that open. And, they’ll bundle things like passenger side windshield wipers with seat heaters, bluetooth, and high beams. I suppose that’s already happening, I dunno, my car is a 2006.
There’s a surprising number of now-deceased Cybertruck owners who would still be alive if they’d had doors that open; that sounds like a pretty good value prop.
Thankfully, they took the cybertruck off the board with them.
How did they know the frunk wasn’t being used, exactly?
Frunk surveillance by trained frunk monkeys.
Because your car is spying on everything you do and reporting back to corporate headquarters.
This is silly because I have a car with a frunk. It is rarely opened but I keep emergency supplies in there, leaving my trunk free. So anyone monitoring my usage would say I’m not using it very much.
I believe it’s like the lumbar support in Teslas, which were removed because apparently “nobody used it”. It’s not like your lower back moves every day so you have to tweak your seat settings every time you get in your car.
They could’ve just, ya know, used the knobs like every other car for the last 30+ years. Why does everything have to be electronic?
Yeah … it has always struck me as the perfect place to keep a spare charging cable, tools, emergency supplies, stuff you want to have with you, but don’t necessarily need to access often.
They probably looked at telematics information and guessed what they mean?
So if you choose a frunkless model what is in that space instead? Or do you just get an akwardly short car?
You don’t get a frunk insert. The space will still exist.
So 3D print one, got it.
Electrical stuff, at least that’s what’s in my frunkless EV. Coolant tanks. Etc.
There’s enough space though that Im pretty sure they could’ve made a shallow frunk, with a few deeper pockets.








